Generative engine optimisation (GEO): making your expertise easier for AI systems to find, understand, and cite.
One decision. Two ways to show up.
Two routes to discovery: useful content that earns attention in AI answers, and paid placements that bring buyers to your offer.
A clearly labelled ad can appear after a relevant answer and lead the buyer to your offer.
Send interested buyers to a landing page built around the offer.
The conversation provides richer intent than a short search query.
Clicks, leads, and sales connect back to the campaign.
A clear plan. From setup to scale.
Six steps. You see what happens at each one.
Eligibility, landing pages, access, and commercial fit.
Conversion tracking and clean attribution before spend.
Real buyer questions, useful contexts, and exclusions.
Campaigns, messages, creative, and product feeds where relevant.
Controlled tests, checks throughout the week, and direct updates.
Cut waste, scale evidence, and report the uncomfortable truths too.
Let’s put the plan to work.
Start the conversationFor brands with room to grow.
A strong offer deserves more attention. Let’s find your next customers.
Products with healthy margins, usable feeds, and repeatable demand.
High-consideration offers where one qualified lead matters.
Brands already investing in Meta or Google and looking for incremental reach.
Teams that want organic discovery and paid reach treated as distinct workstreams.
Expertise with a personal stake.
Work directly with Justas, founder of Crispy Scale.
Campaigns are monitored across the week. Urgent issues do not wait for Monday.
Ask on Saturday and you get a direct reply from the person running the work.
You hear what is working, what is not, and what we are changing.
Senior strategy, testing, and reporting stay connected.
Trusted when the work gets real.
Public feedback from teams that trusted Justas with paid-media decisions, account structure, and performance.
“His strategic approach and analytical mindset consistently yielded impressive results, maximising ROI and media spend.”
“Great ownership, attention to detail, and initiative. He flagged issues early and came back with solutions.”
“Experienced and skilled at finding and solving Meta Ads problems and optimising the results. We scheduled more work together.”
“Very skilled and a big help with all things Reddit. Highly recommend.”
“Fast, reliable, and easy to work with. Would recommend.”
“Responsive and communicative. We made real progress with product marketing and campaign setup.”
The right mix. One clear plan.
Already running other channels? Bring your ChatGPT test into the wider plan, with shared tracking and clear budget decisions.
- Meta
- TikTok
- X
- Snapchat
- Spotify
- AppLovin
Channel strategy
Choose channels for the job they need to do.
Creative testing
Turn messages into useful learning, not noise.
Measurement
Build reporting around real business decisions.
ChatGPT Ads pricing.
Clear starting points. Final scope follows the fit review.
ChatGPT Ads management
One brand and market. Up to €10,000 monthly ad spend.
- Readiness and access check
- Tracking and campaign setup
- Monitoring throughout the week
- Monthly decision review
Multi-channel growth
Any three channels. One joined-up growth plan.
- Cross-channel strategy
- Creative testing plan
- Shared measurement
- Budget reallocation decisions
GEO add-on
Organic AI visibility alongside paid reach.
- Technical and crawl audit
- Buyer-question map
- Source and content plan
- Visibility monitoring
These are agency fees. Media spend and major production are separate. Your proposal confirms scope, timeline, and success measures.
Useful answers, up front.
Can ChatGPT Ads work for our business?+
Let’s check the route in. We assess your market, category, account access, and landing pages, then prepare the launch plan. For sensitive or regulated industries, we help with policy readiness and any available review process. Approval stays with the platform. If access is limited, we can explore eligible channels and organic visibility in the meantime.
How does ChatGPT Ads pricing work?+
Our ChatGPT Ads management starts at €1,500 per month for one brand and market, managing up to €10,000 in monthly ad spend. This is our agency fee, covering setup, management, testing, and reporting. Media spend is paid separately to the platform; we agree that budget during planning.
How quickly can we launch?+
We start with an access and readiness check, then agree a launch date around the remaining work. Verification, ad review, landing pages, and tracking are handled in the plan, with clear updates as we go.
How do you judge performance?+
We agree what a valuable lead or sale looks like for your business. Then we track acquisition cost, conversion quality, and the results behind the spend. You get a clear view of what to keep, change, or scale.
Can you help us appear in ChatGPT answers too?+
Yes, through our separate GEO service. Ads buy a labelled placement and do not influence the answer itself. GEO works on your content, technical accessibility, and sources to improve your chances of being discovered and cited organically. AI systems decide what to include, so specific mentions cannot be guaranteed.
What does the GEO add-on include?+
A technical and crawl audit, a map of buyer questions, content and source recommendations, implementation support, and visibility monitoring. We agree the priorities and deliverables with you before work begins.
Can you manage our other paid channels too?+
Yes, where it strengthens the acquisition plan. Meta, Google, TikTok, Reddit, X, LinkedIn, Snapchat, Spotify, and AppLovin can be added with a scope based on workload, markets, creative needs, and managed spend.
Let’s build your next acquisition channel.
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